Bookmaker termsGlossary
Sportsbook
Also known as: Bookie, Operator
A betting operator that offers fixed-odds betting on sporting events. UK-licensed sportsbooks must hold a UK Gambling Commission licence and comply with advertising and responsible-gambling rules. The major UK sportsbook brands include Bet365, William Hill, Ladbrokes, Coral, Paddy Power, Betfair, Sky Bet, Betfred, and 32Red.