Privacy Policy

This policy explains what data Croft & Hugh Digital LTD ("we", "us") collects when you use betcalc365.com, why we collect it, and your rights under the UK GDPR and Data Protection Act 2018.

1. Who we are

Croft & Hugh Digital LTD is registered in England & Wales (Company No. 17207269). Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Contact: Hello@crofthughdigital.co.uk.

2. What we collect

• Local browser storage, your theme preference (light/dark) and any bets you save in the calculator. This data lives on your device only and is never transmitted to our servers.
• Cookieless analytics, aggregate page views, approximate country, device type, and page-performance (Web Vitals) metrics, collected without cookies and without any persistent identifier. We use two providers: Vercel Web Analytics (always on, cookieless) and, only with your consent, Plausible for more detailed event tracking. Neither builds a profile of you or tracks you across sites.
• Affiliate referral identifiers, when you click an outbound partner link, the partner may receive a referral identifier so we can be credited for the referral. We do not see who you are or what you do on the partner's site.

We do not collect your name, email address, postal address, payment information, or precise location. Our hosting and analytics providers process your IP address transiently, to serve the site, derive an approximate country, and count visits, but it is not stored by us or used to identify you.

3. Lawful basis for processing

• Local browser storage: legitimate interest in providing the calculator features
• Cookieless analytics (Vercel Web Analytics): legitimate interest in understanding which pages are useful, it uses no device storage, so no consent is required, and you may object at any time
• Event analytics (Plausible): your consent, given via the cookie banner
• Server logs: legitimate interest in operating a secure service

4. Cookies and similar technologies

We use a small number of strictly-necessary local storage entries to remember your theme preference and saved bets. Anything beyond strictly-necessary requires your consent, see our Cookie Policy for the full breakdown.

5. Third parties we share data with

• Hosting / CDN provider (Vercel), receives standard server logs (IP address, user agent) to serve the site, and provides our cookieless Web Analytics
• Analytics providers, Vercel Web Analytics (cookieless, always on) and Plausible (only after you consent) receive aggregate, non-identifying page-view data
• Affiliate networks, receive a referral identifier only when you click an outbound partner link, and do not receive your personal details from us

We do not sell, rent, or share your data for marketing purposes. We do not transfer personal data outside the UK / EEA to recipients without an adequate-protection mechanism.

6. Your rights under UK GDPR

You have the right to:

• Access, request a copy of any personal data we hold about you
• Rectification, ask us to correct inaccurate data
• Erasure, ask us to delete data we no longer need
• Restriction, ask us to pause processing while a dispute is resolved
• Portability, receive your data in a commonly used machine-readable format
• Object, object to processing based on legitimate interest or for direct marketing

To exercise any of these rights, email Hello@crofthughdigital.co.uk. We aim to respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Data retention

• Local storage (theme, saved bets): until you clear your browser
• Analytics: aggregate, non-identifying data retained by our providers (Plausible up to 14 months; Vercel Web Analytics per its own retention policy)
• Server logs: 90 days

8. Children

The site is intended for users aged 18 and over. We do not knowingly collect data from anyone under 18. If you become aware that a minor has used the site, please email Hello@crofthughdigital.co.uk and we'll delete any data we may hold.

9. Changes to this policy

We may update this policy. Material changes will be flagged on the homepage for at least 14 days. The "Last updated" date at the top of this page reflects the most recent change.