StrategyGlossary
Specials
Also known as: Special markets, Novelty bets
Non-standard markets a bookmaker prices for entertainment or marketing — first goal-scorer in the FA Cup final, who'll be the next prime minister, will it snow on Christmas Day in London. Carry very high margin (often 15-30%) due to the difficulty of pricing rare events. Sometimes profitable for punters with niche domain knowledge that the bookmaker can't replicate.