Bookmaker termsGlossary
Loyalty programme
Also known as: VIP scheme, Rewards
A bookmaker scheme rewarding regular customers with points, free bets, cashback, or VIP-tier privileges based on staking volume. Loyalty value varies enormously between operators — some are genuinely competitive (1-3% effective cashback), others offer largely symbolic rewards. UK Gambling Commission rules now restrict VIP marketing to known problem-gambling profiles.