How BetCalc will pick its bookmaker partners
A quick note on the criteria we'll use when affiliate deals go live — which bookmakers we'll feature, which we won't, and why this matters.
BetCalc is built around tools — calculators, converters, the dead-heat utility — and the tools come first. Affiliate partnerships are how the site stays free, but they're not the reason it exists. Here's how we'll handle the partner side, in plain language.
What we will feature
- UK Gambling Commission-licensed bookmakers, primarily
- Operators with a track record of fair settlement and visible T&Cs
- Sportsbooks that offer features our readers actually use — best-odds-guaranteed, exchange access, extra places, EW-friendly markets
See the offers page
Disclosure as standard
Every page that contains a partner link will say so — we use a small "Ad" pill on every block, plus an aside on the offers page. If you click through to a partner via our link and sign up, we may receive a commission. That commission has zero effect on the calculator math, the converter results, or the guides. The numbers on this site are the numbers, full stop.
Operators are judged in part on how transparently they price the markets they take. Read our cornerstone reference on the bookmaker's margin for the maths behind every offer on this page.